BMW: IAA 2017
Rekorder had the honor of being the Lead Media Production for BMW at the IAA 2017 in Frankfurt. Our goal was to create an artistically unique and interactive event for visitors to experience the amazing world of BMW. The centerpiece of the IAA 2017 was the centrally located Vision Loop. With more than 500 seats and a 150-metre-long circuit, the Vision Loop created a dense and immediate visitor experience, shedding a new light on Sheer Driving Pleasure.
As part of the all-day highlight shows, a kinetic media setup with eight robotic media panels created a constantly transforming stage design. After months of planning and producing, we are proud to say: THIS IS TOMORROW. NOW.
Lead Media Production: Rekorder
Lead Agency: Meiré & Meiré
Show Partner: Wolf